Smart TV’s are taking over ! Recent stats show that the amount of time the population spend watching video on the internet is now equal with the time spent watching their television and now with internet TV’s on the market it only makes sense market your business and reach into your potential clients living rooms by launching your own online tv show.
Recently, I was interviewed by the fabulous Samantha Sutherland TV aimed at young entrepreneurs. SamanthaSutherland.com is a website that was just launched at the beginning of 2012 and already highly ranked in the traffic results listings with viewers watching from all over the world. Samantha’s launch of her TV channel was the most logical next move after her initial chat interview radio show ‘start up great britain”.
Here is the crazy fun interview :
The interview strategy around having your own tv channel is very powerful in that you get to leverage off from the followings of all your interviewees. With knowledge of video marketing seo you tag up your videos to “piggy back” traffic back to your site. As a presenter you get to position yourself as a leader in your field and also be seen to be mingling and networking with other high players in your field. By offering value, education and insights in your videos you provide good content and also get to build your youtube channel at the same time. If you are not using video in your marketing efforts, you could be leaving a lot of exposure and money making opportunities on the table.